Most buyers set up alerts on a portal, and every alert that arrives carries other agents' names and contact buttons. Automated listing alerts for clients keep you at the center instead: buyers hear about new homes from you, branded to you, as soon as they are listed.
Sending listings by hand works for one or two clients but does not scale to a full pipeline of buyers, and it is the first thing to slip during a busy week. When buyers rely on the portals, you lose visibility of what they are looking at and risk losing the relationship to whichever agent answers their next inquiry. Automated alerts give buyers the speed they expect from the portals while keeping the relationship, and the insight into their interests, with you.
How automated listing alerts for clients work
Criteria are saved
Each buyer's criteria are saved, such as area, price range, size and must-haves, so alerts match what they actually want.
Matching listings trigger alerts
New listings that match trigger a personalized alert from you, with photos and the key details, shortly after they appear in your feed.
Request a showing in one tap
Buyers can request a showing in one tap from the alert, and the request comes straight to you with the property attached.
Engagement shows who is active
Opens and clicks show you which buyers are most active and which homes they keep coming back to, so you know who to call.
What it connects to
It draws on your MLS or IDX feed and your CRM, so alerts are accurate and every interaction is recorded against the buyer. Alerts carry your name, photo and contact details, so every new listing is also a reminder of who is helping them.
MLS or IDX feed
Supplies the new listings, where your access allows it.
CRM
Stores each buyer's criteria and their activity.
Email and SMS
Delivers the alerts and showing requests.
Get it
Request this automation
Tell us which tools you use today and what should happen automatically. We are collecting requests for this automation, and they help decide what is added to the marketplace first. We will email you as soon as a ready-made version is available. No obligation and nothing to pay.
Get the template when it's ready
Leave your email and we will let you know when a ready-made listing alert template is available.
Questions
Where does listing data come from?
From your MLS or IDX feed, depending on what your board and your website provider allow. Check your access and the display rules that apply to it before setting it up, so alerts follow the same rules as your website.
How quickly do alerts go out?
Shortly after a new listing appears in your feed, which depends on how often the feed updates. You can also choose a daily summary for buyers who prefer fewer messages, while keeping instant alerts for your most active clients.
Can buyers change their criteria?
Yes. A link in every alert lets buyers update their search, and you can change it for them too after a conversation. The next alerts follow the new criteria.
Will I see which listings they click?
Yes. Clicks and showing requests are recorded in your CRM against the buyer, so you can see which homes caught their eye and bring them up when you talk. Over time this also shows how a buyer's taste shifts, which is useful before a showing.
Related automations
Real estate
Real estate lead nurture for cold leads
Real estate drip campaign automation that keeps long-term leads warm with useful updates and alerts you when they are ready to move.
Real estate
Speed-to-lead automation for real estate agents
Real estate lead response automation that replies to new leads within a minute, qualifies them, and books calls while you are showing homes.
Real estate
Open house follow-up automation
Open house follow up automation: capture every visitor digitally and follow up the same day with property details and the right next step.